Ten Things You Didn’t Know About Facebook
Guy Kawasaki posted Ten Things You Didn’t Know About Facebook a few days ago. The ten things were provided to him by Jesse Stay who authored I’m on Facebook–Now What???: How to Get Personal, Business, and Professional Value from Facebook
- Syndicate Your Blog. Great way to attract more readers. I do this for some of the other blogs that I write and it does help to get more people to read your stuff.
- Mobile Updates. Great way to stay in touch if you are away from your desk a lot. Also great to post those once in a lifetime photos of random things you encounter along your journey.
- Polling/Surveying. Great way to get a pulse on your audience. There is a fee, but it is very inexpensive market research!
- Tracking available demographics directly in Facebook. Partnering this capability with Facebook Ads, you can laser target the people you want to advertise for.
- Twitter like updates. In fact, you can use Twitter to update your Facebook status. Another great way to stay connected on the go or to utilize one of the truly social networks on the web.
- Facebook Pages. I’ve seen this quickly become a viral from of brand recognition. You can use html and flash in these pages to promote your brand. Then people will become fans and spread the love.
- Surprisingly, the largest demographic for Facebook is over 25. Good to know if you’re wondering where to market/promote/test for products or services that would cater to these folks. Also, these are generally the people with the cash. Keep that in mind!
- Tracking. You can see what kind of traffic that your Facebook Page is getting. Great information, especially if you are missing the target!
- Tagging in photos and notes. If you tag someone, they will be made aware of it, then probably come over and check out what you wrote/posted. They don’t have to be in the note or pic, either. You just might want to get their attention.
- Give others an easy to remember address for your Facebook page/profile. Jesse recommends using Socialtoo.com. But why not just redirect a domain? If you’ve got a Facebook Page set up with a lot of fans/traffic/etc, why not use that as a homepage of sorts?
Head on over to Guy’s blog and check out what Jesse actually wrote. I just gave a synopsis and my interpretation.
While many people have been using Myspace for marketing for several years, Facebook is gaining momentum in that arena. Facebook offers a much more civilized approach, in my opinion. Also, with a ton of great tools and almost unlimited Apps available, you have much more power to leverage.
Are you using Facebook? I’d love to hear about it.
